Branding is a comprehensive process that involves creating and managing a distinctive identity for a business, organization, or individual. A brand is how someone or something is perceived by the public. While this includes things such as logos, color schemes, typography, and other design elements, it goes beyond just the visual elements, and encompasses the overall perception, reputation, and personality of the organization/individual; reflected in its communication style, target audience, messaging and marketing tactics.

The overall goal of branding is to establish a unique and memorable presence that sets a product or company apart from its competitors. A successful brand is one that is intentional, consistent, and recognizable.